 Professional Development
CiB continues to raise standards in the industry. Our professional training courses for internal communications professionals give members and non-members the skills and knowledge they need at all the different stages of their careers.
Alongside its standard programme of corporate communications training courses – with ‘clickable’ course titles on this website – the Association can also arrange bespoke, in-house courses for five or more people, enabling training and development to take place wherever it’s needed.
Any queries should be directed to sue@cib.uk.com or by phone to 01908 313966.
You can download the terms and conditions and booking form pdf here (109k)
How do you know if you have the right skills?
We helped to create a unique framework that defined the knowledge, skills and direct experience needed by internal communication professionals during the different stages of their careers.
The CiB worked with The Work Foundation; The Internal Communications Alliance (linked with the Institute of Public Relations) and the IABC (The International Association of Business Communicators) to set out the knowledge and skils matrix - an industry-wide definition of the competencies needed to be an effective internal communicator. There are four bands - use the matrix as a guide to planning your personal development or to develop your team.
You can download the skills matrix, the competencies list and a suggested reading list from this web site (please note they are in Adobe PDF format).
CiB course details and dates:
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If you sometimes have to deal with tortuous approvals, the cost can be more than just people's stress and frustration levels or dents in their confidence.
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For anyone writing on dry or difficult topics including science, technology, finance, medicine, insurance, engineering and construction - or anyone who feels their writing style is in need of a boost.
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This one-day seminar (9.00am to 5.00pm) is run by Steve Nichols. It offers the latest thinking on writing for the web and the best advice on how to communicate effectively.
It looks at the techniques you can use to write better headlines, summaries and copy. It also looks at how to time your stories for maximum impact, get feedback, and encourage people to use your intranet.
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For anyone involved in corporate communication who wants to improve the flow of positive, proactive news.
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A practical workshop showing how to identify the difference between 'major' and 'minor' proofreading mistakes and to look at techniques used to cut down errors.
"I thought this course was excellent. It gave me lots of really useful tips and key things to look out for. Steve was a great tutor - his experience brought the course alive."
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| By looking at the varied work of the Corporate Communications department you can gain a better understanding of its value-add and how you can work effectively with this group - wherever you sit in your organisation - to both your and the business's benefit.
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An inter-active course aimed at people who are new to the role of editor and who want to fully understand what the job entails and gain confidence in the role. This course will help you develop a structured approach to the editor's role, allowing you to gain confidence when dealing with colleagues, management and your peers.
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| Aimed at people who already have some writing experience but would like to sharpen their style to make even more impact.
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Plenty of practical sessions in commissioning stories, handling author expectations, correcting stories, proofreading, editing and writing headlines to develop confidence in these skills.
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Many people don't have time to plan, they just want to 'get on with it'. Maybe you already know the danger of this approach but don't know how to plan effectively. Or maybe you plan your communications and you still aren't in control!
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