Training

Delegates on a CiB Comms Foundation CourseProfessional Development

CiB continues to raise standards in the industry. Our professional training courses for internal communications professionals give members and non-members the skills and knowledge they need at all the different stages of their careers.

Alongside its standard programme of corporate communications training courses – with ‘clickable’ course titles on this website – the Association can also arrange bespoke, in-house courses for five or more people, enabling training and development to take place wherever it’s needed.

Any queries should be directed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by phone to 01908 313966.

You can download the terms and conditions and booking form pdf here (109k)

How do you know if you have the right skills?

We helped to create a unique framework that defined the knowledge, skills and direct experience needed by internal communication professionals during the different stages of their careers.

The CiB worked with The Work Foundation; The Internal Communications Alliance (linked with the Institute of Public Relations) and the IABC (The International Association of Business Communicators) to set out the knowledge and skils matrix - an industry-wide definition of the competencies needed to be an effective internal communicator. There are four bands - use the matrix as a guide to planning your personal development or to develop your team.

You can download the skills matrix, the competencies list and a suggested reading list from this web site (please note they are in Adobe PDF format).


 CiB course details and dates: 



Course: Internal Communication Model (ICM) programme 9 Sept
Training

Dates of course: 9 Sept (Day 1), 10 Sept (Day 2), 7 Oct (Day 3), 8 Oct(Day 4)

"The course was fantastic - far better than I expected. ROB is amazing and has IC down to a fine art. He made me see IC in a completely different light. The depth of detail we went into was incredible and everything we learnt was useful for my role in some way. The one-on-one follow ups and personal help ROB gave me on the course and specific issues was greatly appreciated. I know I can contact him for advice whenever. The rest of the team were fantastic and the amount of support available from everyone was great. Would definitely recommend it." Saskia Dornan, Virgin Group.

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Course: Expecting the Unexpected 10 September
Training

Unexpected events will always happen – and sometimes they can be so momentous and dramatic that they can affect your organisation’s ability to operate. But if unexpected events are going to happen, then it makes sound business sense to have in place both short and long term plans to respond to these events.

This one-day workshop will focus on the issues that need to be addressed, enabling you to subsequently develop a plan – and, in particular, the communications aspects - that will enable your organisation to continue operations in the face of a wide range of potential threats.

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Course: Communicating Change 17 & 24 September
Training

This course is for anyone with responsibility for managing the internal communications around a change programme - particularly those who want to use communications to drive change.

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Course: Headline writing 18 Sept
Training

This half-day course looks at the differences between writing headlines for news, features, people stories and for electronic publications. It examines different techniques involved and offers practical advice on what can and can't be improved.

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Course: Web writing, editing and usability 23 September
Training

This one-day seminar (9.00am to 5.00pm) is conducted by two leading tutors in this field - Malcolm Davison and Diana Railton. It offers the latest thinking on writing for the web and the best advice on how to communicate effectively.

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Course: Communications Foundation 24 and 25 September 2008

Date of course: 24/25 Sept 2008     5 places left

Communications Foundation covers all the basic essential ingredients for print and electronic communications, By the end of this course, you will understand what makes news and where to find it; how to ask the right questions when interviewing; how to handle text - whether it needs rewriting; how to write effective news stories; how to take better editorial photographs; what to look for when proof reading; how to plan a production schedule; how people read on screen and how to develop an editorial strategy - and much more.

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Course: Practical Proofreading 2 Oct
Training

A practical workshop showing how to identify the difference between 'major' and 'minor' proofreading mistakes and to look at techniques used to cut down errors.

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Course: Starting out in Corporate Communications 7 Oct
Training

By looking at the varied work of the Corporate Communications department you can gain a better understanding of its value-add and how you can work effectively with this group - wherever you sit in your organisation - to both your and the business's benefit.

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Course: Zap up technical and tricky text 15 Oct
Training

For anyone writing on dry or difficult topics including science, technology, finance, medicine, insurance, engineering and construction - or anyone who feels their writing style is in need of a boost.

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Course: Making information accessible: a guide for businesses 16 Oct
Training

Information is produced and disseminated by most businesses but how accessible are these documents? Whilst the content may be informative, many people may not be able to read or access the information due to the design, language, layout and typeface used. Not being able to access or understand information could be losing your business vital revenue and may be viewed as a barrier to including ‘hard to reach’ consumer groups.

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